If you have the problem, that the the_content
filter is being called multiple times, you might use an SEO plugin like Yoast SEO, that uses the_content to generate META tags.
To identify the relevant the_content filter call, you can use in_the_loop(), an example:
add_filter( 'the_content', function ( $content ) {
if ( ! in_the_loop() ) {
return $content;
}
$content = 'CONTENT ADDITION' . $content;
return $content;
}, 10 );